Graphic-Design

Emerald XTRA has over 40 years experience


When most people think of graphic design, they think of designs created for marketing and advertising.


Companies depend on successful marketing efforts to tap into their target audience’s decision-making process. Great marketing engages people based on the wants, needs, awareness and satisfaction they have about a product, service or brand. Since people will always find visual content more engaging, graphic design helps organizations promote and communicate more effectively.


Graphic designers work with company owners, directors, managers or marketing professionals to create assets for marketing strategies. They might work alone or as part of an in-house or creative team. Designers can specialize in a specific type of media (vehicle wraps or magazine ads, for example) or create a broad assortment of collateral for print, digital, and beyond. While traditionally print-centered, this type of design has grown to include more digital assets, especially for use in content marketing and digital advertising.


Graphic design is the profession and academic discipline whose activity consists in projecting visual communications
intended to transmit specfic messages to social groups, with specific objectives.


By applying visual hierarchy and page layout techniques, designers use typography and pictures to meet users’ specific needs and focus on the logic of displaying elements in interactive designs, to optimize the user experience.


Though they often overlap, each type of graphic design requires specific set of skills and design techniques. Many designers specialize in a single type; others focus on a set of related, similar types. But because the industry is constantly changing, designers must be adaptable and lifelong learners so they can change or add specializations throughout their careers.


Emerald XTRA has over 40 years of experience in all categories of graphic design:


  1. Visual Identity Graphic Design
    • Relationship between business, organization and audience
    • Personality, tone and essence
    • Visual elements of brand identity
    • Communicates intangible qualities through images, shapes and color
  2. Advertising, Marketing Graphic Design
    • Postcards and flyers
    • Magazine and newspaper ads
    • Posters, banners and billboards
    • Infographics
    • Brochures (print and digital)
    • Vehicle wraps
    • Signage and trade show displays
    • Email marketing templates
    • PowerPoint presentations
    • Menus
    • Social media ads, banners and graphics
    • Banner and retargeting ads
    • Images for websites and blogs
  3. “UI” User Interface Graphic Design
    • Focuses on the user’s visual experience
    • User interacts with a device or application
    • Buttons, menus, micro-interactions
    • Desktop apps, mobile apps, web apps
    • Work closely with UX (user experience) designers
  4. Publication Graphic Design
    • Communicate directly to consumers
    • Tells the story of a brand
    • Create concepts
    • Develop mockups
    • Create the print-ready files for a product
    • Intigrate photography, illustrations and visual identity
  5. Packaging Graphic Design
    • Color management, printing and digital publishing knowledge
    • Books
    • Newspapers
    • Newsletters
    • Directories
    • Annual reports
    • Magazines
    • Catalogs
  6. Environmental Graphic Design
    • Making spaces more memorable
    • Informative or easier to navigate
    • Signage
    • Wall murals
    • Runway fashion exhibitions
    • Office branding
    • Retail store interiors
    • Event and conference spaces
  7. Art & Illustration Graphic Design
    • Create compositions to communicate
    • Create original artwork
    • T-shirt design
    • Websites
    • Concept art
    • Graphic patterns for textiles

206Emerald.com

206Emerald.com

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