Understanding exactly how each direct mail marketing project should best be executed – including sheet-fed, web, digital, large format, or highly personalized mailers – is one of the ways Emerald XTRA has helped impact the clients’ marketing success.

Our direct mail capability provides recommendations on the types of print formats that have proven to achieve the best results and are at the same time the most cost-effective to produce.

Emerald XTRA does not own printing equipment but instead has multiple vendor partners to choose from for the most cost-effective and efficient options for your campaign. Each print-mail house provides the level of quality and print expertise that is critically important to clients. And Emerald XTRA stays in complete control of every aspect of the print project.

There are a wide variety of printed formats to choose from, including:

  1. Envelope packages of all sizes and shapes
  2. Catalogs, small and large
  3. Letters with perforated response cards
  4. Magazine formats
  5. Newsletters
  6. Postcards
  7. Brochures
  8. Self-mailers and more

Emerald XTRA will help you analyze your direct mail results and determine how profitable it is for your company. Whether you’re a direct mail veteran or are new to the game and thinking about launching your first campaign, Emerald XTRA can equip you with the tools and knowledge required to succeed.

Knowing and understanding how to target your customers is also an important key factor to direct mail marketing. Once you’re familiar with your demographic and have an understanding of your customer’s interests, you can start your direct mail marketing campaign. Emerald XTRA will be there to guide you through every step of the way.