Case-Studies

Case-Studies

CLIENT: NIKE, INC. — Project: Fleet Car Wraps


Nike’s world headquarters are surrounded by the beautiful city of Beaverton, Oregon. It’s fleet of smart cars and bio diesel trucks were in need of some branding. They wanted some fresh idea to cover their vehicles with something to show their commitment to the environment and sustainability in the world.


We were contracted to find a way to present that fact and the answer was right in their own back yard. The beautiful property surrounding the entire campus was the solution. It’s 35 acres hold some of the most beautiful environmentally friendly buildings and landscape in the area. To capture this environmental statement and apply it to the vehicles was another story. But with some creative photography on location, the project came together. Emerald XTRA produced hi-resolution panoramic images of the Nike Campus landscape including local wild life. The Bio diesel trucks were adorned with a series of numbers that incorporated stats on how much rainwater is recycled, bio degradable materials used and so on. The tag line “Innovate for a Better World,” was used on both cars and trucks.

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CLIENT: BetterWorld Telecom — MISSION: New Corporate Identity


BetterWorld Telecom™ customers include some of the most recognized, respected, innovative, positive-impact organizations in the world, all with a common bond. Sustainability.


BetterWorld Telecom offers tailored flexible voice and data solutions. Whether a large enterprise with thousands of employees in multiple locations, a small home-based business, or anything in between, Betterworld Telecom combines traditional and leading-edge products with a triple bottom line commitment, personalized service, reliability network quality, and an average savings to organizations of 23% over all mainstream providers. Betterworld Telecom also gives back 3% to all of it’s client’s efforts to help promote their sustainability in this growing community.


Our Role: A full redesign of Corporate Identity. And a re-introduction and branding campaign of BetterWorld Telecom™. Focus being on trade publications, on-line web presence, informational mail programs and all collateral and corporate materials.


It started with the principles that the people at BetterWorld™ hold deep. A better world concept, and global reach of sustainability.


First came the Identity design. A bright and dynamic, three dimensional graphic that’s new, fresh and moving. It’s a tiny bit retro at first glance with it’s “atomic” early sixties impression and yet simple in it’s statement of synergy. BetterWorld Telecom™ prides itself in partnering with it’s customers so they can be unique in customizing their communications needs. Emerald XTRA introduced an element that will be easily recognized as a standout within the industry as well as promoting BetterWorld as a leader in a sustainable alliance of like minded organizations.

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CLIENT: Roanoke Island Historical Association

Project: Outdoor Production of “The Lost Colony”


Millions have seen the compelling story that celebrates the 117 English men, women, and children whose dream still lives on in this American original. First staged in 1937, The Lost Colony it is the nation’s premier and longest-running symphonic drama.


Written by Pulitzer Prize-winning playwright Paul Green, The Lost Colony’s season opens MAY 22 and plays nightly except Sunday through Aug. 30, 2011 at Manteo’s Waterside Theatre, on North Carolina’s Outer Banks.


The Lost Colony is the “grandfather” of all outdoor dramas and is produced by the Roanoke Island Historical Association (RIHA), a non-profit whose mission is to celebrate the history of the first English colonies on Roanoke Island, North Carolina, and to honor the founders of The Lost Colony symphonic drama through drama, education, and literature.


Our Role: Designing the Season Program guide that is loaded with beautiful photography and historical background information as well as the entire production personnel and actor bios with behind the scene and on stage images. It can be purchased at any of the summer long performances of this famous historical outdoor drama between the months of May though August. This updated design was attained by the use of new photography and a more contemporary design approach.


The publication educates the viewer first to the to the historical significance of the play, the directors, designers, staff, performers, and then a review of past performances and patrons of the theatre.


Other marketing and advertising assignments include: The Playbill handout, Ad Design, Billboards, Posters, and a Fundraising Auction and Dinner along with photo op coverage.

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“Fiesta La Ballona”


Party in the park began in 1951 in Culver City, CA as a week-long celebration of the region’s early settlers. For an entire week people went to the events and even to work dressed up as Native American Indians, rancheros, señoritas, cowboys and cowgirls. The early fiestas evoked pride among the descendants of the “first families” and offered the entire community a playful opportunity to connect with its history. Over the years, the 62-year-old festival has evolved into Fiesta La Ballona.
Fast forward to the present. The Culver City Lion’s Club along with the community embrace The Fiesta La Ballona, as it continues to be a celebration of the past, present and future of Culver City showcasing both its warmth and its sophistication. It continues to offer people a place for food and fun and sharing.


Packed with live music, roving performers, free workshops, carnival rides, games, food, and plenty of free entertainment, this party in the park offers something for everyone. Admission is free.


Our Role: By partnering with Beyond Direct Marketing, the project involved a redesign and rebrand of this prestigious and well known annual event, operated by the Culver City Parks, Recreation and Community Services Dept. Emerald XTRA was responsible for producing all marketing materials for promotion and advertising of this major community fundraising endeavor.


The new design gives a nostalgic look and feel of years past with period carnival colors, patina and symbolic graphics. Similar posters were created and distributed illustrating food, beverage and activities available at the event.


An entire multi-channel campaign was created and included direct mail, point of purchase handouts, brochures, letterhead, street banners, publication ads, locally placed posters, bus banners along with a new website and social network presence.

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Republic / Allied Waste Services:


Provides waste management services for 10 million residential and commercial customers throughout the U.S. This service includes garbage and recyclable material pickup for both residential and commercial facilities. The biggest by-product being methane gas produced from their state of the art facility. Customer education in the benefits from using Allied as their primary waste management company is an ongoing process. Any and all exposure to the positive positioning of Allied Waste in the community is necessary.


Our Role: To educate the public in a series of ads to promote Allied Waste’s Recycling efforts by providing customers easy removal and pick up of all residential and commercial grade recyclables. And the return on their investment in waste generated power and industrial raw materials that are incorporated back into the economy and community. Reinforcing their commitment to provide sustainable energy resources for the Pacific Northwest.

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Fundraising in a negative economic trend
Defiying the odds.


In 2009, what was arguably the worst economic downfall in decades, donations were down, the need had increased, and more often than not, non-profits were struggling to achieve their fundraising goals and meet the needs of those who they strive to serve.


Dallas Area Habitat for Humanity decided to reach out to Beyond Direct Marketing and Emerald XTRA in the summer of that year to create a strategic corporate outreach program to raise the funds necessary to continue building safe, decent, affordable homes for hardworking families in need.


Through innovative and creative thinking, we created a program branded as the “Corporate Community Builders Program”, implementing a three-phase print campaign that included a teaser postcard, an eight page brochure, and a reminder follow-up with a t-shirt encouraging businesses to get involved and to get their employees to take part in the ultimate team building activity – building a house together alongside a deserving family in need.


In addition to the print components of the campaign, we also created and integrated radio spots, online campaigns and phone call follow-ups in order to enhance the program, resulting in outreach to thousands of businesses throughout the city of Dallas. In doing so, Dallas Area Habitat for Humanity was able to generate the dollars needed to continue to fund the mission and build even more homes for low-income families in Dallas.


In the end, 12 corporate donors pledged $10,000 each, and a total of $65,000 was raised along with gifts in kind.

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