Brand-Development

Brand-Development

Brand Development
Who are you and what are you about?
You have the business idea, Emerald XTRA has the tools to bring it alive from start to finish. If it needs to be built from scratch, or simply rethink what you already have, the brand development will transform your organization into a memorable entity that is quickly understood by your target audience. Emerald XTRA can help you build a fully integrated, living brand from the ground up.



Brand Strategy
Brands engage, enlighten and educate consumers about what to expect when purchasing products and services. Similarly, nonprofit organizations and individuals experience the same benefits when using a brand image to gain wider recognition. Before doing anything written or visual, we have to get to the root of who you are, who you’re trying to be and who you’re trying to reach. With this established, we can take your idea and bring it to life in all forms.



Naming
Consumers tend to give more weight to products and services connected to strong brand identity. This provides the brand with enormous credibility, which leads to increased consumer trust. Without it, we are mere wanderers in the world of identity. With the narrative captured, we enter into the naming process. Small businesses need to be more descriptive in their logo or identity. Showing in some way what you do in an icon or the tag line. Larger established corporations have the luxury of using an identity icon only. i.e. Apple, Microsoft, GE, 206Emerald.



The Identity
Branding helps to make a connection with consumers and win their loyalty. Emerald XTRA can develop a visual direction for your brand by designing 3 rounds of logo and tagline concepts. Once we’ve agreed and are settled upon color, fonts and graphics, the next step is to expand it further into a full-color palette to be utilized across all media. To capture what together we’ve established, an identity style guide will be arranged to document colors, fonts, patterns and identity for consistent usage practices moving forward.
Below are typical examples of Emerald XTRA’s logo/identity/tagline design capabilities.

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